Research and Analysis: The first step in developing a logo and corporate identity for Cramite is to conduct thorough research and analysis. The Brrrief team must gain a deep understanding of the brand's history, values, target audience, and competition. This information will inform the creative direction and ensure that the final design accurately reflects the brand's essence.

Concept Development: Based on the research, the Brrrief team must develop several concept ideas for the logo and corporate identity. These concepts should be diverse, imaginative, and reflective of the brand's values and goals. The team must present these concepts to the client for feedback and refine them until a final direction is agreed upon.

Implementation: Once the final direction is agreed upon, the Brrrief team must implement the logo and corporate identity across all touchpoints, including stationery, packaging, advertising, and the brand's website. The team must ensure that the final designs are consistent, scalable, and can be easily reproduced across various mediums. Additionally, the team must create a style guide to ensure the brand's visual identity is maintained consistently over time.