Colors speak louder than you.

Colors in web design

The psychology of color is probably the first concept that comes to mind for most designers when they think about the role psychology plays in design. It goes without saying that color selection and use are vital skills in all areas of design. Colors have symbolic meaning and aesthetic qualities. But on a deeper level, colors can also evoke certain feelings and emotions. For example, yellow is a cheerful color, while blue seems somber.

In design, the psychology of color can be used strategically to trigger certain subconscious feelings. For example, if you want to grab someone's attention on a website, a bright red button will do the trick. However, context is also an important factor. In one context, a red design element may signify danger, while in another it may indicate urgency and therefore encourage action.

Yellow (primary color)

Yellow is often considered the brightest and most energizing of the warm colors. It’s associated with happiness and sunshine. In design, bright yellow can lend a sense of happiness and cheerfulness. Softer yellows are commonly used as a gender–neutral color for babies (rather than blue or pink) and young children. Light yellows also give a more calm feeling of happiness than bright yellows. Dark yellows and gold–hued yellows can sometimes look antique and be used in designs where a sense of permanence is desired.Toyfight uses a bright goldenrod background, but otherwise keeps their design simple and straightforward.

Cream and ivory (neutral colors)

Ivory and cream are sophisticated colors, with some of the warmth of brown and a lot of the coolness of white. They’re generally quiet and can often evoke a sense of history. Ivory is a calm color, with some of the pureness associated with white, though it’s a bit warmer.

In design, ivory can lend a sense of elegance and calm to a site. When combined with earthy colors like peach or brown, it can take on an earthy quality. It can also be used to lighten darker colors, without the stark contrast of using white.Sweet Magnolia Gelato’s rich cream background is a perfect neutral for a warm and inviting design.

Purple (secondary color)

Purple is a combination of red and blue and takes on some attributes of both. It’s associated with creativity and imagination, too.In design, dark purples can give a sense wealth and luxury. Light purples are softer and are associated with spring and romance.

The site for the One Shared House documentary  uses a vibrant shade of purple and hot pink accents to give a sense of energy, creativity, and imagination.


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